This report by Zevero, the carbon accounting platform, helps breweries understand how to engage the sustainable consumer and understand what's important to them.
💷 Taste and price are primary considerations for beer consumers.
✅ Sustainability is becoming a crucial factor in consumer choices and is the third largest factor in choosing a beer.
🤔 However, consumers often struggle to assess a brewery's sustainability status.
🍺 Displaying sustainability impacts in on-trade sales and through websites or supermarkets can influence consumer preferences towards lower-carbon beers.
📝 Crucially, consumers demand transparency and data to back up any climate claims.
🤝 Partnering with a company like Zevero can help a brewery understand its climate impact and establish it as a leader in sustainable brewing
